May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Time correlates with productivity, efficiency, and money. Encourage acceptance of group values, duties, and decisions.ġ1 Time Orientation Time is precious to North Americans. © viktor88/Fotolia Desire a large degree of freedom in their personal lives. Emphasize membership in organizations, groups, and teams. Believe in individual action and personal responsibility. Tend to prefer group values, duties, and decisions. Low-context cultures High-context cultures Tend to prefer initiative, self-assertion, and personal achievement. Leave much unsaid and transmit communication cues by posture, voice inflection, gestures, and facial expression. Favor explicit messages that they consider to be objective, professional, and efficient. Tend to be relational, collectivist, intuitive, and contemplative. Tend to be logical, linear and action oriented. © freshidea/Fotolia, © viktor88/Fotolia, © Sashkin/Fotolia © miskolin/Fotolia, © TAlex/Fotolia Time orientation Power distance Communication styleĩ High and Low Context Low-context cultures High-context cultures Culture is dynamic.ĭimensions of Culture High and low context Individualism and collectivism © 2015 Cengage Learning. © denis_pc/Fotolia Culture combines the visible and invisible.
Culture is the basis of self-identity and community. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.Ĭulture is learned. © darren whittingham/FotoliaĦ Learning Objective 2 Define culture, name its primary characteristics, and explain five key dimensions of culture including context, individualism, time orientation, power distance, and communication style. Business commu- nicators must learn to adapt to an intercultural workforce and multinational companies. Immigration makes intercultural communication increasingly necessary. © HaywireMedia/Fotolia Information and communication technology breakthroughsĥ Domestic Workforce Is Becoming Increasingly Diverse Stagnating or declining domestic markets Favorable trade agreements and removal of trade barriers Robust middle classes in emerging economies Advancements in transportation and logistics © 2015 Cengage Learning. © Michael Brown/Fotolia, © Maksim Pasko/Fotolia, © Fenton/Fotolia
Increasingly even many home-grown businesses are controlled by global enterprises. Mergers, acquisitions, and buyouts stir growth beyond national boundaries. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.ģ Markets Go Global American companies in global markets must adapt to other cultures.
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.Ģ Learning Objective 1 Understand the powerful effects of globalization and the major trends fueling it. Process and Product, 8e Mary Ellen Guffey and Dana Loewy Instructor PowerPoint Library, 8e © 2015 Cengage Learning. Presentation on theme: "3 Intercultural Communication Business Communication:"- Presentation transcript:ġ 3 Intercultural Communication Business Communication: